14 Tips On Writing Killer Email Subject Lines

14 Tips On Writing Killer Email Subject Lines

When it comes to email marketing, subject lines are crucial. A subject line that’s too cheesy or robotic-sounding will get your email chucked straight in the Spam bin; while a line that’s too friendly runs the risk of deceiving your readers, causing frustration when...
Why Buying an Email List is a Really, Really Bad Idea

Why Buying an Email List is a Really, Really Bad Idea

To business owners who are just starting out, purchased email lists can be a tantalizing option. With just a single swipe of a credit card, thousands of emails can be yours—and if just a tiny percentage converts, you’ll have made your investment back, and then some....