WHERE E-MARKETERS GO TO GROW

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Why your PPC campaign isn’t working

PPC is often boasted to be the fastest, surest, safest marketing strategy. And most of the time,it is. It doesn’t take a genius to figure out why: placing ads right in front of people who are already looking to buy is a process almost guaranteed to generate sales. But...

20 Blog Ideas Guaranteed to Boost Your Web Traffic

One of the toughest challenges digital marketers face is coming up with compelling, engaging, clickable blog content week after week, month after month. Writers know good and well that even though we’ll be spending most of our time, effort, and talent writing the darn...

10 Website Mistakes That are Causing Your Visitors to Exit

Why do horrible websites exist? Why does anything horrible exist? Simple: the people who have them don’t see that there’s a problem. However, ignorance is no bliss. If you’re using your website to market your products or services, you only have a few crucial seconds...

14 Tips On Writing Killer Email Subject Lines

When it comes to email marketing, subject lines are crucial. A subject line that’s too cheesy or robotic-sounding will get your email chucked straight in the Spam bin; while a line that’s too friendly runs the risk of deceiving your readers, causing frustration when...

Why Buying an Email List is a Really, Really Bad Idea

To business owners who are just starting out, purchased email lists can be a tantalizing option. With just a single swipe of a credit card, thousands of emails can be yours—and if just a tiny percentage converts, you’ll have made your investment back, and then some....

4 Conversion Rate Techniques You Need To Implement

4 Conversion Rate Experts Techniques Research shows that ecommerce retail sales grew to $1.92 trillion in 2016, with projections estimating a rise to just above $4 trillion in 2020. Currently, ecommerce accounts for 8.7% of all retail sales worldwide, projected to...