WHERE E-MARKETERS GO TO GROW

7 Immediate Visual Fixes For Shopping Cart Abandonment

 

Shopping Cart Abandonment

Over the past six months, more than three out of four customers didn’t complete an online purchase, despite proceeding all the way to the shopping cart. During 2016, BI Intelligence estimated that ecommerce businesses lost a whopping $4.6 trillion in sales of items in non-converted carts. Recouping sales from partially completed online sales should form a part of your overall CRO strategy.

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4 Most Valuable CRO Metrics and KPIs

 

CRO Metrics

Marketing and sales is a numbers game, with small percentage improvements potentially leading to a sharp rise in revenue and profit. Conversion rate optimization deals with dozens of stats which indicate the effectiveness of your ecommerce website, including data which reveals the stickiness of individual pages, and conversion rates for key steps in the sales process.

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3 Important Types of Mobile Conversion Rate Optimization Tweaks

More than two billion consumers use smartphones, and more than half of all mobile users will use smartphones to access the internet by 2018. Mobile conversion rate optimization has never been more vital, simply because of the massive mobile purchasing market that continues to grow.

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