Find out which offers convert your visitors the best by A/B Testing with EtailPro.
WHY A/B TESTING?
Continuous Testing Yields Better Results
All EtailPro campaigns receive consistent A/B Testing to improve conversion rates each month – and every month that follows.
Increase Conversions Even Further:
- A/B split-testing enables short and long term optimization by comparing the performance of two different on-site offers with your audience.
- If the A/B test determines that Exit Popup A converts at 8%, and Exit Popup B converts at 11% – Exit Popup B is the winner of the split-test
- To increase your conversion rates even further, EtailPro ramps up this process by A/B testing multiple offers to speed up the conversion rate optimization process.
EXIT POPUP TARGETING
Show the right offer at the right time for maximum conversions.
All of your website visitors are different. If you want to reach your maximum conversion potential, targeting will play a critical role. Our client’s see higher results than their competitors because of EtailPro’s analytical approach and running multiple campaigns – showing visitors relevant offers based on their user experience.
EXIT POPUP DESIGN
We provide the highest quality in design and presentation.
As technology improves, companies become more competitive with how they attract new business. EtailPro’s Creative Design team knows how to catch your visitors’ attention – with stunning graphics that engage and captivate. Messaging is critical in conversion optimization, but nobody is going to make it far enough to read it if your popup looks like… well, a popup.
EXIT POPUP STRATEGY
Improving your brand, from your bottom line to your newest customer.
Exit popups are the most effective on-site strategy for acquiring new email subscribers, leads, and customers because they give the visitors time to make their own decisions. By showing the offer on exit, a visitor is 10 times likelier to convert. It also allows EtailPro to build specific campaigns to recognize visitor behaviors, known as behavioral targeting.
HOW IT WORKS
By offering your discount in an exit popup as a visitor scrolls to leave, the visitor is much more likely to convert as they’ve had enough time to gain interest in the brand. Not to mention, you won’t be giving away 15% to those willing to pay full-price. Save that discount for exit – you’ll even see huge spikes in converted shopping carts, as discussed in more detail on our Shopping Cart Abandonment Page.
Whether you have a long sales-cycle or don’t want to offer a discount – content tends to be another great incentive to sign-up new email subscribers and leads. However, no matter how great your downloadable content is – site visitors will never see it, or hand over their email address, if the messaging is not spot-on. By combining thought-provoking copy with the timing of exit popups, your bouncing visitors will be re-engaged with your offer and convert.
Lead Generation can be tough for those using their website to inform and sell their services to new website visitors. For EtailPro clients, we use premium graphics and messaging that encourages the visitor to think about their experience on your site, pulling them in with unique call-to-actions within the exit popup. Sometimes a visitor just needs a second chance to block out all of their surroundings to focus on what you’re saying.
Honored to work (well) alongside the best in the industry.
Connect your trusted ESP and eCommerce platform, and we’ll make sure our leads go right to your list of choice.